Users of the browser can opt into Brave's ad-serving model and earn BAT token in exchange for willingly receiving advertising. The backbone of the ecosystem is Brave's web browser that has built-in privacy and ad-blocking features. The Brave ecosystem is designed to reward both publishers and web users to a larger degree than what is currently experienced in the "web 2" model. In this article, I'll briefly revisit the utility of BAT, update some of the key metrics in the ecosystem, and compare recent price performance to creator coin peers. BAT is a key component in a fast growing ecosystem that provides real utility in a blockchain-based model. However, unlike many of the altcoins in the cryptocurrency space, Basic Attention Token has continued to be linked to real economic activity despite the declining prices. Like most altcoins, the price of BAT has done very poorly since that article was published. It has been 15 months since I last covered Basic Attention Token ( BAT-USD) for Seeking Alpha.
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